Gone are the days you can just show up and say, “What do you guys do here?” Warm up that cold call by getting on the prospect’s website.

Just about every manufacturer has a website. How long does it take before making that cold call to bring up the prospect’s information. What looks important to this company? What do they seem most proud of? What initiatives do they have going on each leg of the Cash Stool™. Have you and your offering been a positive influencer of these initiatives at any other firm? Who is the champion behind this initiative? Could this be another key contact to chase inside this account?  What new products is the company bringing out. Are they getting into any new markets or geographies? All these strategic and tactical moves take CASH, and you can help the customer find this CASH by wiping out Bad Costs and Time Wasters and Bottlenecks. This video lesson shares many top Positive Business Outcomes every manufacturer wants to achieve on both the income statement and balance sheet.