Knocking on the door and asking for the plant manager or owner is still the best way to go. But augment your “street cred” by filling all customer touches with the Positive Business Outcomes (PBO’s) every manufacturer covets.

By adding Positive Business Outcomes (PBO’s) that every manufacturer wants to achieve you show you know the key contact’s world!  Include the latest news found on the prospect’s website. Are they rolling out a new product? I’ll bet you can help find cash to propel this new launch. Be sure to include other client names you are servicing and helping succeed financially in the area. Nobody likes to be the guinea pig.  Put the prospect at ease with information about your technical knowledge and add a couple success stories to gain interest in seeing you. This video lesson gives you five outstanding ways to hook a new account.