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Lesson 14: The Circulation of Capital
Diagrams that lead to thought provoking, sales-opportunity business conversations keep you and the prospect focused on what’s important to the customer. It’s got to be all about the customer, not you and your offering! This jackpot diagram is right in the wheelhouse of Mr. and Ms. BIG!
Another shout out to Klas Mellander and his fantastic hands-on business simulations. Klas took the Cash Conversion Cycle and brought it to life in Apples & Oranges and Decision Base, two simulations I continue to represent and sell. Klas called this cycle the Circulation of Capital and it’s a jackpot diagram that will lead to multiple selling opportunities. The Circulation of Capital is a common term used to describe how cash moves through a company. This video lesson shows what happens in a well-run company when the income statement works together with the balance sheet. Every time the wheel spins in a profitable business, the company makes more money. Then you show up and connect your offering to the spins and you’re in!