Can your offering help the customer reach the two “Banner Days” sooner? Then you’re in!  How soon can you help the customer cover fixed costs and how can you assist in achieving breakeven faster?

Owners know the story of fixed and variable costs like the back of their hand. And you will too after viewing this video lesson. I explore several examples of fixed and variable costs in this video lesson and add some very important information to the Gravy Triangle diagram. Can your offering decrease the customer’s cost lines? How about helping the customer increase price?  Do either and help the business reach the two “Banner Days” sooner. Music to the ears of any owner. Describing the big picture of any manufacturer, I show you how to use this diagram on a sales call in later lessons.