Do you want to talk the owner’s language and build relationships at the top? Look no further than this simple, but powerful description of the owner’s world.  Do you want to excite the owner? Then talk about building the business!

Sure, the owner worries about costs and asset management. But the larger the company the higher the odds that the owner has hired smart financial people to stay on top of those two legs on the Cash Stool™. The owner is all about growing the business and making the next deal happen. People and Equipment Productivity are two key drivers of growing the business profitably. In this video lesson I review how to use the Gravy Triangle with the owner, and share many jackpot questions to use related to both People and Equipment.