There are two kinds of costs in your customer’s business: Good and Bad.  Minimize or eliminate Bad Costs and Mr. and Ms. BIG will focus less on your initial price!

The Good, Bad, and Ugly are all covered in this video lesson, one of my favorites! Do you know how bad, Bad Costs can be? You will after viewing this video lesson. Bad Costs are like little cuts that can destroy a company’s profitability and future. And every company has them. Until you show up on that sales call! I cover the five top Bad Costs in manufacturing. These emotional hot buttons create headaches for key decision-makers. So, if you and your offering can minimize or eliminate Bad Costs, it can mean the difference between life and death of the business. Why wouldn’t the plant manager and owner want to talk with you if you can slay these dragons?