There are two pots of GOLD on your customer’s balance sheet: Cash and Other Assets. Knowing how to Crack the customer’s Treasure Chest will lead to more deposits into your bank account!

Here are the important numbers in this video lesson: 4%, 0%, and 10%. When a company’s money is in cash it can earn some interest income. But when cash is risked by placing it into other assets such as inventories and plant & equipment, ZERO RETURN is earned, until a sale is made. Help the customer fund Other Assets with the PERFECT amount of CASH and unleash the power on the balance sheet! You’ve got to know the value of wise asset management if you want a higher price on your offering!