Does your customer have a positive Operating Profit? So, what! How much of the business does the bank own? And how can your offering help the customer pay down debt?

Interest and Taxes. There are no free lunches! The bank’s money has a string attached. And profitable businesses must pay taxes. Did you know many states tax inventories, and in some cases equipment value? It’s these connections, hard-wired into your sales DNA that can be the winning difference on a sales call! I also cover Effective Tax Rate in this video lesson, a key part of TurboCharging in Lessons 11 and 12. Numbers to the uneducated (your competitor) are too mystical to master. But not you!  You are all over the manufacturer’s income statement, including Financial Costs!