Do you want to add real sizzle to any cost reduction you can bring to your customer? Every sales call can turn on one little value add. Do you want to outshine your competitor? Then show you’ve done your homework by TurboCharging!

Oh man, do I love this video lesson! I can’t get enough of TurboCharging and how this technique scores points on a sales call. Don Cahalin, rest his soul, shared this sales concept with me many years ago and it’s pure gold! The number one complaint from prospects about salespeople making cold calls is, “They were shotgunning me, knowing nothing about my business!” Well, the TurboCharge changes all this by showing the prospect you’ve done your homework and know your way around a manufacturer’s income statement. The TurboCharge is a great way to add real sizzle to any cost reduction you can bring to the customer. And even top decision-makers have never looked at their business in this way.  So, you add real value to the sales call and show you are positively different. I have FFP disciples staying in touch 5, 10, 15 years or more after going through the FFP process still using the Turbo to help close deals.