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Summary of Major Learning Outcomes of Financial Firepower ™

Your salespeople will be able to:

  • Broaden business perspective and increase business knowledge to better anticipate and analyze customer needs.
  • Carry on business conversations with business owners and CFO’s, and other key decision-makers.
  • Gain access to these key decision-makers early and often throughout your selling process.
  • Link your offering to the financial betterment of the customer through each of the three legs on the Cash Stool: Decrease Costs, Manage Assets Wisely, and Increase Profitable Revenue.
  • Fight off price concessions and close more business deals at higher margins.
  • Turn small deals into larger deals.
  • Differentiate yourself from the competition thus helping to increase the market share of your firm.

Financial Firepower ™ is a selling process customized to your business needs. Designs include: One day application to focus on internal processes impacted by sales decisions (Medtronic, Essex Wire).

One day application to better understand the customer’s business model (Kraft Foods).

Two day application to understand internal process and external customer needs. (Johnson Controls, Trane, SAMA, Clear Orbit)

Two and one half day application to understand internal process and external customer needs and build sales application (Applied Industrial Technologies).

Two day application with reinforcement and coaching to demonstrate application of learning (ADP).


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